Targeting consumers has become an increasingly inexact science for producers of entertainment content, as the overall marketplace has veered away from physical products and toward intangible deliverables that take up space on a hard drive rather than a shelf. While vinyl records are seeing a resurgence thanks in equal parts to nostalgia, fashion and high-brow preferences for sound quality, most car makers don’t even bother installing CD drives in their infotainment systems, let alone the tape decks that were still prevalent just a decade ago.
This, of course, extends far beyond the music industry. DVD sales have been tumbling at an even more breakneck pace than compact discs at the hands of streaming giants like Netflix, while consumers have started to show a preference for downloading their HD content rather than invest in such flash-in-the-pan technology like Blu-ray and the very expensive players it requires.
This has been a big shift not just for entertainment content producers, but especially for consumers. Rather than having to clear out physical real estate to house their massive music or movie collections, consumers are instead able to hold entire libraries on digital storage devices that not only free up physical space, but allow consumers’ collections to be larger than ever before.
But while this has all opened up the opportunity for consumers to collect and enjoy more entertainment content than ever before, managing it is not always easy. Without the ability to store, share and travel with their content, consumers may be blindly purchasing many gigabytes of data that they won’t be able to fully enjoy. Or, they invest hundreds of dollars in storage technology that can’t be accessed from their phones or tablets.
Even the old problem of a disorganized CD shelf hasn’t gone away. Digital clutter can be just as hard to dig through as a physical landfill if it’s not properly organized, and can be especially hard to track if it’s shared across devices and platforms.
LINK lets users put all of this content in a central place, while at the same time making this media accessible on almost all devices and platforms. When users leverage the 2 TB of storage available on LINK, they also have access to the devices streaming capabilities via the user’s mobile data. This allows them to share music, for instance, with other passengers during a car ride, or load up the latest blockbuster for movie night over at a friend’s house.
With the ability to connect an array of devices while bearing the load of being a central content repository, LINK is the ultimate companion for any entertainment consumer in the changing media marketplace.